If you’ve been natural any length of time, you’ve heard of Carol’s Daughter–the black hair care line that many curly-haired girls swear by! (I, however, don’t. It really didn’t work for my thick wooly hair. Besides, it’s too got dang expensive! I’m a firm believer that hair products don’t necessarily have to be expensive in order for them to work).
Anyway, the product line has been geared towards Black Females since it’s inception.
Many celebrities, such as Mary J. Blige and Jada Pickett-Smith have been the “Faces of Carol’s Daughter,” over the recent years, a marketing tool to say that “Yes, these products are for you.”
Today, Carol’s Daughter revealed the new faces of the line–Solange Knowles, Selita Ebanks and Cassie–to promote diversity.
Please, look at the picture below:
I am very disappointed in this ad because it fails to show the diversity in Carol’s Daughter customers.
What ad execs fail to realize is that when it comes to hair products, women will only buy products that they believe can work for them or is for them. You don’t see a Hispanic girl on relaxer hair boxes… You don’t see a white chick on Dr. Miracles commercials…
Women will only use hair care products if they can see themselves in the women that’s advertising it.
So, tell me, how many dark-skinned girls rocking a TWA will look at Carol Daughter’s ads and say, “I think I’ll try that?”